I often get asked: “What’s the difference between UI and UX?” While the two are deeply connected, they’re not the same—and understanding the difference can transform your product or website.
UI (User Interface) refers to the visual elements your users interact with—buttons, layouts, colors, typography, etc. It’s the presentation layer. A good UI is visually appealing and consistent with your brand.
UX (User Experience) is about the journey. It’s how a user feels when they navigate your site or app. Are they confused? Frustrated? Delighted? UX involves structure, flow, logic, and usability.
Think of UI as the look, and UX as the feel. A beautiful design (UI) with poor user flow (UX) leads to frustration. But a well-thought-out UX paired with solid UI creates a seamless experience that keeps users engaged and converts better.
As a designer, I always focus on both. My goal isn’t just to make things look good—it’s to make them work brilliantly. Because good design is more than aesthetics. It’s experience.
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