When it comes to coffee, freshness is everything. Coffee beans start losing their aroma and flavor shortly after roasting. That’s why most specialty cafés emphasize using freshly roasted beans — typically within two to four weeks of the roast date.

Fresh beans capture the unique characteristics of their origin. For example, Ethiopian beans often deliver floral notes, while Colombian beans are known for balanced sweetness. Stale coffee, on the other hand, tastes flat and lifeless.

To preserve freshness, store beans in an airtight container away from light, moisture, and heat. Avoid keeping them in the refrigerator, as condensation can damage the flavor. Instead, keep them in a cool, dry place.

Grinding your beans just before brewing also makes a huge difference. Pre-ground coffee oxidizes faster and loses its punch. By grinding fresh, you lock in maximum aroma and taste.

Whether you prefer a smooth latte or a bold espresso, starting with freshly roasted beans is the surest way to elevate your coffee experience.